Import of the IPTV how to do?

IPTV has become a considerable potential for operators in the eyes of "killer application", but as a new business, the industry needs more of its exploration and research. IResearch data show that IPTV users in 2004 about 35 million; in 2005 about 1.7 million. These figures compared to China's consumer base is not huge. The reason is: IPTV is still in the "industrial import of" the existence of unknown factors such license, and at this stage only in the pilot cities to promote. However, after analysis: China's IPTV installation in 2008 will reach 16.5 million users, the market scale will reach 14.8 billion yuan.

Face in the import of the IPTV and its has the greater market potential, IPTV service operators, telecom operators, potential investors should seize the key industry chain development of the key factors affecting IPTV, to make more decisions in the market accurate judgments.

First, the user needs is a fundamental business design. The industry on a macro-industry chain has been a lot of discussion. But for users of research and analysis is also inadequate, as reflected in the depth of mining user needs is not enough, not enough depth stimulate user demand, how to improve the user for the IPTV functionality and value of the recognition level is not enough, how to cultivate habits of the user not enough.

Secondly, it should be in-depth analysis of the value of IPTV users. For Internet users, IPTV to enable them to enjoy the way information services "from sitting on the desk watching the computer" to "lay on the couch watching TV."

For more large-scale TV users, IPTV bring them is: can "see on television other than the removal of traditional TV content is more optional.

The third point is very important point: to grasp the attitude of consumers on IPTV. Currently, users of the IPTV functionality to improve user value, experience effects, such as payment of recognition is one of the priorities developed by the user. Business operators should take full advantage of the needs of consumers showed preferences for business design.

Import of the IPTV, business operators for the "user needs", "business users value", "consumer attitude" of these key points will take a profound impact on its "market opportunities" to grasp, but also indirectly determines the IPTV it can become the most potential "killer application."






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The development of business cooperation with other employees and set up a possible career development channels in violation of the traditional human resource management, the traditional assumption that employees are the concept of subsidiary companies and private property. But this trend with the current labor market forces driven by the realities. Certainty one thing: As the new century, managers must face this challenge, which abandoned the old thinking, the use of new management ideas, of course, selling the enterprise to retain talents. That these difficulties will now begin to put into practice the company will be opportunities in the future competition.









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Fireworks of matting Kung Fu article

Fireworks Matting is not very well have been, it is sometimes better to picture effect, have to ask Photoshop brothers to help, but the brother's physique is sturdy, PS, are used to FW This guy really could not handle. This does not, in order to better play their potential FW, specially went next door to see how other people PS matting brother is training. Read half a day to find a book called "My Pictures I call the shots - the matting papers (Matting method large aggregate)," the new material back, carefully read lot of money.

Method 1: Using the magic wand, lasso tool matting

This method is simple, just punches, kicks, like a fight martial arts will be able to make twice. Fireworks for stuff with friends should be more familiar with the matting on simple when we all used them.

1. The magic wand of the application:

Brief steps: (1) Select the magic wand tool; (2) Click on a blank area; (3) anti-election; (4) emergence; (5) post-processing;






2. Lasso application:

Since there is no magnetic lasso tool Fireworks only Lasso and multilateral as well as two constituencies box type lasso tool, so use it to matting very clumsy, there is that time is not as easy to use pen tool, so this tool is used to remove the picture more some unnecessary things, such as some of the more unexpected characters.

Brief steps:

Select the Lasso tool;

Hook to delete the region;

Adjust the contour areas;

Deleted;

Post-processing;

Using the magic wand, lasso tool matting, the edge part of the effect is not very good, usually by reducing image size, masking, background, etc. to increase the appropriate post-processing method to the edge of grammaticalization.

Contour using the pen tool hook, then "the path into the marquee" is the FW and PS matting commonly used when making a method, and pen tools, it is the most basic things, like the martial arts in the horse step, as is compulsory.

Brief steps:

Select the Pen tool, set the line color, fill mode to transparent;

Hook contour line, and make minor adjustments;

Select the command "Edit - the path into the marquee", the edge is usually set to "anti-aliasing";






Using the pen tool hook profile, and then switch to select the matting method is relatively simple, with good results, but after the turn marquee when changes need to have to re-hook. Of course, before the transfer marquee can prepare a backup, but after all the trouble some, so "smart" Fireworker learned to "muddle."

Monte Edition matting not only modified at any time, and do not undermine the original image, the basic principles and Night clothes similar to some unseen black and white areas to see where the ashes are looming.

Brief steps:

Contour using the pen tool to hook;

The contour line is set to transparent, the fill set to white;

Select white graphics and base map, select the command "Edit - Mask - Combination to mask";

Detailed regulation and post-processing.






This "pen + Mask" Cutout way to meet most of the angular opponent, but when faced with changing roles of women feminine, especially with an opponent when the flowing hair, a bit insufficient.

Channel matting has been one of the PS of his secrets, FW lot less in this respect, but as so-called "people more bold, to the extent of production", as long as we go all out, we will be able to achieve Fireworks use access matting, The soul is the "way he also applied Bishen."

Detailed steps:

(1) copy the original image;






(2) The Levels filter channel to maintain a high contrast ratio;

a. Select Levels path;

b. Select the channel to be removed;

c. The maximum output gradation value is set to 0;






Choose to use the image above the green channel (channel contrast to the higher this figure), so the red and blue channels of the maximum output gradation value is set to 0.

(3) the use of filters form a grayscale color fill;

a. Select the color filling filter;

b. Fill color choose black, mixed-mode to "Saturation";






The picture for color fill effect after the map, the map and Intensity of PS in the green channel similar to the future, when we simulate PS channel can be used in the above two filters.

(4) the use of contrast enhancement filter curve;






(5) the use of Levels filter enhanced the contrast is adjusted using the slider at the bottom, "Input Levels", the maximum value;






(6) using the Pen tool within the outline of the Application List, select the internal profile and the map, use the "Edit - Graphic of the selected" order form bitmap;






(7) The use of reverse filters are used to mask bitmap, and a "plane of the selected" operation;






(8) Select the bitmap for the mask and the base map, select "Edit - Mask - Combination to mask" command to mask operation;






(9) Add the background, the formation of the final renderings.






Through the above operations on a beautiful flowing hair, stand out and acquire it after this method has been re-understanding of the Fireworks, whether there is a Zhangjian impulse to survive? If you have this plan, you do not worry here There are a hidden weapon to you, to back emergency needs.

Method 5: Using Knockout plug-in filter matting:

Knockout filters filter out sensory and PS, were similar, so you and PS heroes when PK is also occasionally used not not elegantly. The hidden weapon generally have the official version and cottage Edition (euphemistically called green version), with the official version is usually to the weapons shop to buy

If you just want to know the function with the simple version with the cottage is also not a bad idea.

Installation Method: filter folder containing the installation path into Fireworks Plug-Ins directory under the decentralization, such as "C: Program FilesMacromediaFireworks 8Plug-Ins"

Brief steps:

Select "Filter - knockout2 - reflected in the working layer";

Hook within the object, that need to keep within the region;

Hook an external object, that is, outside the need to retain the region;

Select background color, detail, and the implementation of the operation;

Select "File - Application" to create a transparent background image, to complete the work matting.






The picture above shows the basic use of the plug-in filter method, only to illustrate the problem, so do not very detailed, forgive me.

As a Fireworks user, if skillfully used the five methods of matting, so I believe enough to meet most of the invading enemy, but then it could experience a gourmet, or detour, or only PS can be pushed to the brother of the.







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3 major cornerstone of the CKM

Mankind is entering the knowledge society (which was also known as post-industrial society), our world is remodeling its values, social structure and way of life, business and society are faced with many uncertainties, the challenge is enormous. China is faced with two kinds of business dilemma: growth and the advent of the knowledge society. Our integration into the world economy at the same time welcome the challenge of the knowledge economy. On the one hand we students need to learn many good since the Industrial Revolution experience. On the other hand, we must also face many new situations and new problems. Human society is the way to an unprecedented historic changes. Technological advances, globalization, culture and needs of the diverse, explosive growth of knowledge, constitutes the spiritual features of our times. The main workers as the emergence of knowledge workers are also on the company's management and work raised new challenges.

Raflatac's collaborative knowledge management, was in keeping with the requirements of the times, the enterprise (organization) concept development, human development, knowledge and innovation and organizational learning concept as the three major theoretical cornerstone of the management thinking, management consulting, management software organically combined to realize the ultimate goal of knowledge-based organizations. This knowledge will be knowledge-based organization, with wisdom as the core, human purpose, through team collaboration enterprise (organization) of continuous innovation and healthy growth:

1. CKM enterprise (organization) growth outlook

1) The growth follows the enterprise (organization) to develop the internal law;

2) The growth of organic links to things as interdependent and constantly changing;

3) growth is a process-oriented, pay attention to the rhythm of (what to do, how to do, when to do so);

4) growth is a lively and creative.

2. CKM people view this development

1) in the enterprise (organization), the person is the organic unity of purpose and means, but basically people is the goal;

2) The enterprise's collective intelligence is the enterprise's core competitiveness, and strategy, business model, product, market and culture is only comparative advantage;

3) The business management is around people, things, things commenced, and which are the core of all the work and key, so Strategic Human Resource Management is the core of enterprise management content, it composed of targets, structure chain, the process chain , platform chain organic composition;

4) With the advent of the knowledge society, knowledge workers will become the main body of workers, which will reshape the relationship between workers and enterprises reshape enterprise (organization) management style, work methods and behavior.

3. CKM knowledge innovation and organizational learning concept

1) knowledge is interactive and process nature. All dead things are not knowledge, only to understand what is knowledge, but books just information;

2) The knowledge is concrete, of the enterprises, it strategy, business model, culture, products, production processes, market-related; also in the enterprise the innovative capability of reaction speed, quality and Chengben related;

3) the flow of knowledge is, it exists in every living individual who, present in the teamwork, the existence of the enterprise (organization) behavior of the whole process;

4) Knowledge is a renewable, by refining summary, share exchange, innovation and integration of practice learning within the ring of four organizations, knowledge can continue to add value;

5) Knowledge of innovation is the enterprise (organization) innovation of the most important part.






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Interview with Wang Xuan: Young people should look for fanatical pursuit of goals

"Chinese Youth" Interview with Wang Xuan: Young people look for goals, we must fanatical pursuit

Wang Xuan, Vice Chairman, Chinese Academy of Sciences, Chinese Academy of Engineering, Third World Academy of Sciences, Beijing University Founder Holdings Limited's chief scientific adviser. As the inventor of Chinese laser typesetting system, he promoted the second revolution in printing technology in China, known as the "modern Bi Sheng"; as young people to mentor, he loved only care only, legendary. When I asked him: as a technology leader, your life goals? He said: fanatical pursuit, spotted the target, and never look back.

Live for others is the value of life
Reporter: March 2002, awarded in recognition of your country's highest award, Peking University, held a technology specifically for your awards ceremony. At the meeting, talk to you about your dream life in the 10; Next, they talk about your "good concept." It is your "good view" more people infected.

Wang Xuan: That one award, reminds me of when I was little. That year, I was 10 years old. Day, the teacher announced to carry out a selection of different activities with the past that they have to elect a moral good, we like the students, an overwhelming majority of the votes I received this honor. This honor is informal, I never told her father she has won this award. 50 years later, again in retrospect, realized that the honor of my life, how important. Experience tells me: a man wants to be successful, he must first be a good person. "Willing to benefit others instead of themselves," the vast majority of people, including myself, simply can not do. I agree with Mr. Ji on the "good" standard: to consider to consider themselves a little more than others is a good person. However, I think, this standard can be further reduced that to consider as many others and consider their own is good.

I often think that a person, a good man, he is living, if fighting for the interests of society, then, his life is interesting life. Einstein also said this is the case: people only lived for others, it is valuable. I agree with him. Whenever successful people, most have this quality. Their interest to the community, in order to live a valuable, always, feverishly to pursue.

Reporter: Since when you started this fanatical?

Wang Xuan: hardware and software from engaging in research projects from the development of laser photo-typesetting, the start of this pursuit. For laser typesetting, its value, its future and the possible impact of China's printing industry revolution that brought fundamental outlook, which I was captivated. Founder talk about today, people will say, "both names, but also beneficial." However, people do not understand how difficult that time! In a very long time, I have a kind of "upstream" feeling, I almost gave up all the holidays, a very tight physical and mental exhaustion, but also ordinary people would not enjoy the fun. For example, from 1987 to 1992, the Wherever he went, I first look at the streets of the newspaper and those who use our beautiful laser typesetting system exhaust layout, the fun is indescribable.

November 1990, I received the Tan Kah Kee Science Prize technology. Comrade Lee and Li together for us giving out awards. I asked Lee: Did you expect to receive the Nobel Prize? Lee said: "never thought." Even his colleagues with his mother that he could award, he thought it was nonsense. Winning the day, he is an academic report, he was an academic report, the news of his award-winning news broadcast. After completing the report, people have stepped forward to congratulate him, then he thought it was well reported for the sake of it.

I think, a successful scientist, his initial motivation is not what you want to grab a prize, or what kind of fame and wealth. The reason they feverishly to pursue, because the love and intent on exploring the unknown areas of the reason.

Reporter: For the Ming Heli, you have had such a description, you say: Ancient Chinese saying goes, sergeant forgot to name, fame completely forgotten; Sergeant Liming, the achievements of the names on their own stand up; Corporal stolen name , its impossible to steal other people's. You say you can not do Sergeant, because the point can not forget the name, but will not name to Independence-away theft.

Wang Xuan: I think I have now is not a out of society, from the enterprise, specializing in basic research scientists, and therefore can not be as indifferent to fame and fortune as Qian. That year, the British Queen to visit China, please Qian attended the banquet. Qian not. His reason was "not the way me and her people." My situation is different, my work with a business-related, business and out of a fellow, won a top award, the integrity of the enterprise is beneficial. Therefore, I can not forget the name as Mr Qian as the point.

A person should be self-confident and conceited, persistent but not rigid
Reporter: As the inventor of Chinese laser typesetting system, you push the second revolution in printing technology in China, known as the "modern Bi Sheng"; 10 years, you have been winning: UNESCO Science Prize, Tan technical sciences Awards, Ho Leung Ho Lee Science and Technology Progress Award, the Hong Kong Chiang Technology Achievement Award ... ... Science is the first productive force in this era, you become a perceived "knowledge hero." With your eyes, successful people should have what kind of literacy?

Wang Xuan: self-confident and conceited, persistent but not rigid. What is confidence? Believe in themselves. Looking back nearly 30 years of hard course, we always struggle with the difficulties for the development, use of words is a near escape. However, in 1995, Founder PC or established their own brand, set up its own advanced management system, and then after years of struggle, and eventually became the PC maker's second child. Why? Because we are confident. What is ego? Conceit is ignoring the reality that they can do anything. Attachment is a look for goals, to work tirelessly, enthusiastically to pursue, but not rigid, we must continue to develop to adapt to new changes. This again reminds me of the State Planning Commission in 1974, supported by a project. The project has a teacher is the technology leader, he has great determination to come up with the spirit of the Foolish Old Man said: I not done to my son, my son was not done to my grandchildren do. I have a thought: is over, so your son, grandson to do it as early as the demand for sub-world technological development, and is out of date, then the project died. So, to persistent, but not rigid.

A man of success, he still has the prowess of the insights and vision. In the scientific community, there was such a metaphor, so that the rabbit people, playing the rabbit people, people who pick up the rabbit. Indicate that the rabbit is the direction of the person who played the rabbit who is to carry out scientific and technological people who pick up the rabbit is to let technology in the market who can produce benefits. Therefore, a leader in scientific research positions, he should have such means the ability of rabbits and beat the rabbit.

A successful, he must have the ability to unite people
Q: Over the years, you've been stressed the unity and cooperation. You have said: China does not lack talented young people, but lack the spirit of unity and cooperation. You ask: Do the Chinese people by foreign employers only command? Can not command China, the Chinese people?

Wang Xuan: This is my question ten years ago. Now the situation has somewhat different. Ten years ago, the Chinese in the United States has used "under the Go" to describe the Japanese way of doing things, with "playing bridge" to describe the American style, with "mahjong" to describe some of the Chinese people Zuopai. "Go under" is the overall situation, to the overall interest and sacrifice the ultimate victory of the local pieces. Japanese companies or individuals often show solidarity outside the momentum, and even they are also looking for Japanese to travel overseas hotels to stay open, though sometimes more expensive, the traffic inconvenience. "Playing bridge" style is to work closely with each other for two other coalition, to fierce competition. "Mahjong" is alone, watching live at home, anti stay here at home, their own and can not, do not let other people and. This Zuopai obviously is not good, especially their own will not get results, do not let other people Success is seriously affected development.

Take this business of computer software design, the vast majority of good software is the outcome of collective creativity to make a creative contribution to the developer of the most important often is not just one, alone hardly high. The past 20 years, I have met many young people, academic or technical talented person is not uncommon, but full capacity or other quality of some of the weaknesses are more or less limited their development. Gorman and other famous psychologists pointed out the need to re-examine the traditional concept of IQ, because the decision whether a person will be successful in a number of factors, the intelligence is at best only 20%, while the remaining 80% of the factors, generous, self-confidence, determination and so can not be underestimated. Psychologists to the latter as "emotional business." They cite some examples, for example, they believe: the United States Bell Labs made remarkable achievements in many underlying causes, not in the laboratory scientists with high IQ, but the friendship between these first-rate scholar, a pleasant and effective cooperation, in other words, their "emotional business" more than ordinary people. We should promote team spirit, because, in today's technology, the good cooperation of scientists to gain a better chance of success.

Reporter: Speaking of teamwork, the psychologist Carl Jung lists a formula: I + We = Fully I, this is your's "good to see another team's base length is" some similarities.

Wang Xuan: yes ah. To explain this, I give you two examples. One is one of my students. We recognized his outstanding abilities, work quick and neat and reliable, but the "emotional business," poor, self-willed pride, and partner relationships often become a success. He later presided over a company to develop software, and when he found that the lower series of errors and pointed out that after the procedure, the lower to correct to point out his mistake, but deliberately creating another wrong. Why? Because of his poor relationship with colleagues reason. The software then quickly disappeared in the market.

Another example is one of my college classmates, grade point average, IQ is not prominent, but the "emotional business," well, he was generous, honest, treat people friendly. Freshman year, I slept in his upper berth, middle of the night to relieve himself a child I often stumbled step on his head, he always laugh. In the nuclear field, he struggled for more than 40 years, passing his sixtieth, and when on the Academy of Engineering.

Talked about team spirit, a person I respect most is the "two bombs founding father" Deng Jiaxian. Yang said in a memoir: "Deng Jiaxian is not one of the most compelling figure. And talk to him a few minutes to see that he is honest and pragmatic. He really frankly honest, never impressive. He did not narrow-minded children, life like the 'pure' character represents the word. people know he was not selfish, people absolutely believe him. "Deng Jiaxian I do not know, but I admire him. He's great is that: he not only talented, but also to make men more distinguished than his people to display their talents.

For young people to become this era of "knowledge heroes" to create conditions
Reporter: In 1993, you withdrew from the first line of research, this year you are 56 years of age. As a general concept, this is the prime of life. Why, you have decided to exit?

Wang Xuan: February 1993, I left the first line of the real design work, this year has been full years. While leaving the first line, but it has not been out of research. Let me make this choice is the Spring Festival in 1993 an incident. That year the Spring Festival, Chinese New Year the same as in previous years, I engaged in the design at home behind closed doors. Two weeks after the design is completed. Liu Zhihong Guowanchunjie happened to my students come back. He looked after me, said: "Wang, you design that does not work, IBM's PC, there is a bus line, you can detect the signal." Student's word, which means two weeks of my results become awkward design. He reminded, also reminds me of another thing two years ago, children as well as Liu Zhihong. In early 1991, the upcoming Founder 91 design, I suddenly found myself in dealing with graphics chip design that there are loopholes. Moment can not think of a solution, he gave the matter told the RIP group of three young men. Did not expect them to come up with countermeasures, because they did not participate in this chip design. But then a few days later, Liu Zhihong come up with a coup, avoided the mistakes.

These two things led me to seriously reflect on their own. Take me, I created two peaks in the hardware and software of 1964 (the year I am 27 years old) and the development of laser typesetting project in 1975 (the year I am 38 years old), that time I was a nobody. I often work in some of the surface will be better than I do "authority", but in fact little is known about the technical details of the person's interference. I own all these years, it seems to be a computer in the field of so-called "authority." But my mind clear: I see the technical information and documentation as more young people have been the first line of practice is not as young enriched. This emerging discipline in the computer field, if you do not grasp or are not familiar with important technical details are easy to commit "whim" wrong. I create the peak has passed. I should do what I can do now to help those who have talent, potential, not yet famous "little people", they need my support.

Reporter: Speaking of talented people. Thicket of your secretary, Ms. laugh when I walked in said to me: Wang Xuan, the teacher can talk about young people, on the talents of the thing, he will be very happy, because those are his "Baby" . Well, you talk about these "baby" it.

Wang Xuan: (laughs) Founder session per recruit staff, I asked the personnel department organize a roster, a time, I went to the departments where these people go and talk to them about their interests and expertise, and soon I will be able to name them one by one. I have a notebook, is designed to record conversations with employees, that is indeed one of my "baby."

I can tell you about our side is young. One is now a doctoral tutor of soup flag. That day, he accompanied the students to my house to consult something was I admitted him. Tom flag of good math, award-winning programming. Doing my graduate period, I found him particularly fascinated by technology, could not think of a question, would one want to think, until you find the answer; his programming and few mistakes. Now, who do technology-based, ZHOU Jin is responsible for market development of the eBook, plus the technical director of technology development is top-notch tension, this project is now doing very well. Computer software industry and other industries, the technical front-line people too bitter tired, but Tom thousand flag is 16 years. Such people, we should create better conditions for them.

Reporter: With talent, create the conditions for them, keep them, let them give full play to their own to show themselves, that is put before the side is an important issue.

Wang Xuan: yes ah. Some units have tried to dig our people, given the high salary than the Founder, but, they do not go. They think the side is such a team to better play their own.

Reporter: What should we, Founder With this attractive?

Wang Xuan: in order to create equality, harmony and good environment conducive to their development. Lee made a remark, he said that he is the most experience in the United States between people are equal, in other words, students against teachers. Qian mentor is an internationally renowned academic authority, once got into fierce arguments with him Qian, tutors are very angry, but later Qian think is right, give money to school the next day to climb up the third floor Sen apologize. In the Founder, we promote this equality, which is indispensable for a harmonious atmosphere of the environment.

As for the contemporary young talent, they have a common characteristic: there are certain requirements for living conditions, but up to a certain extent, the pursuit of money are not unlimited, so-called "money is not everything." However, low income, no shelter for housing, it is difficult for young people to "sacrifice" and therefore "no money is totally unacceptable to." We must create conditions for them so that they rely on knowledge and innovation to become a millionaire, become this era's "knowledge hero."






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Why three heads than a strong - how to build a knowledge-sharing-based company (2)

How the outcome of harvest KM

Consider the best way to guarantee success, and harvest the results of KM systems. Here are some of KM in difficult economic times to make your organization is still some tips.

Starting from the zealots. Allow more people to participate in KM in the best way is to boot the early users and allow them to convince other people - but the early advocates should be enthusiastic in the beginning. "The worst thing for a costly effort to find the early users." Rijswijk in the Netherlands in the Shell E & P company's knowledge management and virtual team president, said Arjan van Unnik. When the van Unnik started when Shell propaganda KM, and he talks about 20% of people who are elated with his talk about the concept. "This gives us good; reason kicked community. I have many other things to do. I do not want to work and can not include things that people spend too much time."

Shell E & P began to implement KM for 7 years, enthusiasm for the number of users increases exponentially. In total 30,000 employees, there is more than 16,000 registered voluntary SiteScape knowledge portal. Daily average of 225 new employees registered to use the system in 2002, a total of 1.7 million Web page visits, which proves the power of the neural network.

To persuade influential people. KM efforts as other public projects, are extremely vulnerable to negative factors. Unlike other items, if employees are willing, you can always spread of KM systems. Low morale in recent years than in the case, talking about the radiator (watercooler) may cause great damage. In order to overcome this phenomenon, Orix Capital Markets CIO DeLong find a group he calls the "spiritual leader" of the people.

When he began to work for the KM time, DeLong sure can pull over an old employee, the employee can convince others. "He knows all aspects of the business, I can tell him: he was not prepared to use this tool to plan, he just organized a meeting, according to his own way of doing things," Delong said. "We put him in the process, including within, telling how he helped his own work done. He liked the job, and are willing to tell others of their fun."

Brains it do not cost anything. Now many people are busy, so every day struggling to cope with routine official business. Therefore, you need to collect and distribute knowledge work becomes part of people every day. This means that different companies in different things. For example, companies in the Russell Reynolds, recruiters recorded in the application system in their search for the right people for the efforts, so that they can not open the second application and repeated access to knowledge. Tired of recruiters to the candidate into his assistant's voice mail system, so do not need to type any letter or network connection. "It can input their own information without any additional cost." Saidel said.

At Wilson Sonsini Goodrich & Rosati company, busy lawyers can work from their customary access to information process. "They can not take 15 minutes to do return, it was not planned time." Has 600 lawyers in business law firm's professional development and knowledge management director Chris Boyd said. On Halliburton, the knowledge transfer as in the back of the envelope is as simple random paint. The experts may be hurried down with a pencil his insight, and then transferred it to the KM sector input into the system. "This reduces the barriers to entry", Behounek said.

Recruitment of a knowledge coordinator. If funds allow, it should be recruiting a full-time coordinator of knowledge (also known as knowledge brokers, knowledge officers, agents, advocates). This role of a wide range. Their tasks include retrieving knowledge and entry system, internal experts interviewed, write KM success stories, and examples of audit logging system for accuracy and when new.

Boyd found to have a full-time staff to guide the coordination of law firm knowledge is essential. "I need a person's daily work is designed to do these things. Part-time is not enough." He said half-jokingly. Lawyers for their customer service - very normal - and get paid. While many lawyers have not used the PC, let them learn and use a completely non-related applications is not very realistic.

Story. KM experts believe that implicit knowledge (inside hidden in people's minds, rather than explicit in the outside, accounting for 85% of the total known knowledge) is the most valuable knowledge. But the mining implicit knowledge is complex.

Bristol-Myers Squibb (BMS, a market value of 18 billion U.S. dollars in pharmaceutical company), Melinda Bickerstaff, vice president of knowledge management let people tell their own stories of experienced (such as how to make anti-HIV drugs Sustiva by the Federal Drug Administration than quasi- a) as a way of sharing lessons learned.

Journalists at work within the detailed notes to be recorded, and then compile the report paper format, they do not have slides available. "A story has 16 dimensions, and only one or two are critical", Bickerstaff said. Does not contain a bunch of ideas to write an article, will be the theme can be summarized integrated into a complex whole, the whole can better reflect the people working on this issue is implicit knowledge.

Promoters will start to ensure that each participant in the meeting were not broken under the premise that the establishment of the comfort value of each file. "Facilitator to manage the meeting so that it does not appear 'Bob made a mistake' such a situation," BMS director of strategic facilities planning pay Alyson Krumwiede said, she participated in the three lessons of the meeting. "With the comfort value of the file, you do not find the name. You only need to look at the next application you can experience." This approach appears to be very effective. This year, BMS has received FDA approval of two drugs, but drugs are still approved in the third. This has a very satisfactory pharmaceutical industry approved, this result can be considered a surprise.

Identify contributors. You should not pay employees for sharing knowledge, but you must identify who made a contribution. "The most effective incentive is to share my colleagues praise", Science Applications International Corp. (SAIC, a research and engineering company, helps organizations implement KM) knowledge creation to pay CEO Peter Engstrom said.

Shell and Giant Eagle, or by e-mail newsletter or in the meeting appreciated the recognition of informal ways. And Halliburton are using the "most valuable employees" award to acknowledge the best creative staff made every month. Most of the companies mentioned here will be credited to employee knowledge sharing formal job evaluations. Some companies use bonuses and promotion system, some other companies will be knowledge-sharing as a comprehensive evaluation of the elements. KM supporters said, no matter what methods, firms will appreciate the knowledge sharing are clearly very important statement.

Create a Knowledge Forum. Knowledge-sharing approach and the internal network from the enterprise portal to the online discussion site to information calendar. But the most important thing is to make people face to face discussion. Bickerstaff BMS knowledge management forum in less than 5, but she can put forward new ideas every day. Her latest idea from the NASA Jet Propulsion Lab, called my BMS experience. It starts with a 34-year-old Bickerstaff invited old career staff review. She is expected to be about 100 people to give up their lunch time to listen to this lecture, the results of 250 individuals arrived at the scene, they packed only Zhanzhao Ting place. "They seem to a bonfire party, let people tell their stories free," she said. "To provide people the opportunity to share their knowledge. This is an important aspect of management knowledge."

In SAIC, an experienced team in specific areas, met with another group dedicated to similar challenges. For example, a license to a Florida State team physician of the system, into the actual state government project team. After the end of the project, team members meet in an analysis of what worked, and what did not. Then SAIC's KM system in their order into books. The end of each working day, project members will meet again to check they have to do the work and the work has been completed between the gap.

Technical aspects of people's problem is that most headaches, and this is self-evident. KM is no exception. Shell's van Unnik estimated annual cost of KM system, 5 million, most of the money for community members. "The cost is labor costs," he said, this fee includes every major online COP (Shell 12) and two to three full-time wages. But with it brought more than 200 million annual revenue compared to the investment is cost-effective.

Although the KM the cost of time and money costs are high, but you can not avoid its user role. SAIC's Engstrom said, "You have to integrate knowledge management system, the company's culture. You can not shut the door for employees to use it. Here, the atmosphere of mutual trust is essential."






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Why not get the job Asustek Computer to the countryside?

Zhongguancun business does not win on the ASUS computer to the countryside gave the answer, they do not think ASUS incompetent, in fact, can not.

5 March, the Commerce Department announced a tender for the computer program to rural areas, association of 14 companies winning, losing seven enterprises, including the originator of Asus netbooks. Asus has been hard to understand why the Ministry of Commerce struggling to get the job for reasons so far to no avail. But the park's business has been given the answer, because of price, channels, and product positioning are incompatible with the computer policy of the countryside, eventually led to the loss of this important opportunity to Asus.

It is reported that the bid of a total of 104 desktops, 60 notebooks, of which access the account for a very small number, which is the consumption structure of rural areas is very consistent. The ASUS 9 reported products, desktop 5, tender prices are more than 3,000 yuan; notebook 4, including 3 for the Internet in this, and only a line of the price of 3,000 yuan (2999 yuan ). In accordance with the provisions of the countryside, desktop reporting price must be less than 3,500 yuan, notebook price must be less than 4,500 yuan, so the price of a lot of ASUS lose points. In contrast with the "price butcher" said the Shenzhou tender desktop and laptop products are the lowest tender products, 11 models tender price less than 3,000 yuan.

Asus is also the soft underbelly of the weak channels. Merchant said that although Asus outstanding performance in the first-tier cities, but in 34 the lack of distribution channel development. This has led to rural areas, low awareness for the Asus, but also to farmers in the purchase and sale may be there are many hidden dangers. Lenovo years of deep plowing the layout of the whole market has been allowed to outlets located in the "village" in the "semi-rural" between the experience of seasoned natural to many.

The emphasis on the Internet this ASUS product positioning, is the lost single factor. The concept of the Internet has been 2 years, but in rural popularity barely see, and mobile phones to rural areas that are quite different. More extensive use of mobile phones in rural areas, many dismissed the information resulting from poor road congestion, the network is still mainly used for rural entertainment, information, role of the lower channel. Therefore, in the case of high prices, the farmers spent a year in net income to buy a little too extravagant ASUS netbook. In summary, ASUS integrated results were below the pass, get the job however the unexpected, but reasonable.

As in IT sales business in Zhongguancun, home of many people in rural areas, they seem to be more for the computer voice in the countryside. Businesses are reflected, although there has been a substantial increase in living standards in rural areas, but mostly rely on traditional industries and migrant workers, business wealth, the demand for computers and the Internet is not as essential as the city people.

One owner from Henan said they mainly rely on brick village market this year, fertilizer, cement manufacturing, and technology farming, and farmers know little about computers and networks for the main users of a certain culture is the technical staff, are school students, and access to personnel working out new things. Function in use, the main entertainment-based, use CD-ROM to see movies and television, Internet games, chat and other simple functions, not to mention commercial use or to help agricultural production, "Do you think they used Word and Excel to find it?"

Merchants who came from Liaoning Province said, and the city cost computer users buy value products compared to rural users pay more attention to the price of the product, which is determined by the local income spending habits, the configuration for the computer to understand more less often concerned about the "big screen is not" rather than "unhappy faster processor speed and brand", if there is a small gift of peripheral products, will be more popular. In addition to the distribution of purchase and sale outlets, farmers are willing to buy nearby.

Another sale from Hebei, said the purchase of computers for rural users still strong herd mentality. In some rural areas, buy a computer sometimes can represent a family in the area's economic status, a village or a village to buy a computer, may be the township village the next day will know that other people have the same power to buy the third day a larger, more expensive or the same computer, to show strength.

Seen from the above, the countryside a serious lack of computer knowledge to face the computer, farmers should show cheap, simple and practical. If the product can not be no real demand for computers destined to reach rural areas to stimulate domestic demand and consumption effects, which the Government wants to see.







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